PRIA’S THOUGHTS:

The Emma’s pictorial mark was inspired by the architecture of the venue itself, featuring a balanced geometrical design with an apex at the middle. The pictorial mark mirrors common forms in stained glass windows making it appropriate for a wedding venue. Its prismatic design also hints at light through a window, which is a cental tennet of The Emma’s aesthetics. Additionally, the diamond form in the middle mirror’s the main mark’s main apices and vertices, with soft junctions and tapering. The mark is meant to evoke a romantic feeling that doubles as an additional avenue for brand recall.